Community & Planet

Good for you. Better for the world around you.

We started CORE49 on the road and in the sea. We’ve seen up close what a beach looks like after a storm brings the plastic in. Looking after people and looking after the planet feel like the same job to us.

Our start

We’re not perfect. Here’s where we are.

We’re a small, young company, and we’d rather tell you the truth than give you a glossy page. Some of what we do today is already good. Some of it isn’t yet, and we’re working on it.

This is our starting point. As plans become actions, we’ll share what we’ve done, what we haven’t, and what’s next.

Our first chapter · October 2026

Our commitments

Five promises we’re working to.

Friends picking up washed-up plastic along a bright coastline

Plant-powered nutrition

CORE49 is built on organic brown rice protein, coconut and other thoughtfully selected plant ingredients. A daily foundation, with plants at its heart.

Our foundation

Less, better packaging

Our direction is simple: multi-serving pouches, fewer things to throw away and useful pieces you keep. Final materials and recycling guidance will be shared once confirmed.

In development

Thoughtful sourcing

Quality and responsibility belong in the same conversation. We’re working with our partners to document sourcing standards clearly, rather than make claims we can’t yet show.

Building transparency

Giving back

We want CORE49 to support ocean and community projects close to our hearts. Partners, contributions and how it works will be published when agreements are in place.

Partners to be confirmed

Measuring what matters

First understand our footprint. Then work to reduce it. We’re shaping a measurement plan and will share the scope, timing and findings here.

On our roadmap

Connected thinking

People. Planet. The same bigger picture.

We think carefully about what goes into your daily foundation. We want to bring that same care to what we leave behind.

Packaging

What your CORE49 arrives in.

Keep what’s useful. Refill what you finish. That’s the direction we’re working towards.

CORE49 welcome kit concept
Packaging concept. Final specifications will follow.

Welcome kit

Something worth keeping.

A reusable storage tin is part of the welcome-kit concept. One place for your daily ritual, designed to be refilled rather than replaced.

Final kit contents and tin material to be confirmed.

CORE49 refill pouch concept
Packaging concept. Final specifications will follow.

Refill pouch

Less to start again.

Multi-serving pouches are our refill direction. The aim: keep the pieces you already have, and replenish what’s inside.

Pouch materials and local recycling instructions to be confirmed.

CORE49 scoop concept
Packaging concept. Final specifications will follow.

Scoop

Keep. Scoop. Repeat.

A scoop should stay part of your routine, not become another thing to throw away. Keep and reuse it with your next pouch.

Final scoop material to be confirmed.

CORE49 shipping box concept
Packaging concept. Final specifications will follow.

Shipping box

Just what it needs.

Protection in transit matters. So does avoiding unnecessary material. We’re finalising the shipping box with our packaging partner.

Material and disposal guidance will follow the final specification.

Going further

Where your shake goes further.

The ocean, the communities around it and the health of the next generation. These are the places we want to put our energy.

Our project partnerships are being explored. We’ll share names, commitments and results once they’re confirmed.

Ocean & coastlines

The ocean

The sea is where so many of our mornings start. Beach cleans and healthier coastlines are a natural place for us to begin.

Nutritional access

Nutrition that reaches further

Good nutrition shouldn’t be a luxury. We want to work with people helping more communities access the foundations of a healthy life.

Community wellbeing

More people in the water

The sea brings movement, connection and perspective. We’re exploring grassroots projects that make those experiences more accessible.

Join in

This is your community too.

You don’t have to do everything. A little good, shared with the right people, is a pretty good start.

Come to a beach clean.

When our first community dates are ready, we’ll share them. Bring a friend; we’ll bring the coffee (and CORE49).

Keep the good things.

Reuse your scoop. Find a routine you love. Make small choices you can keep making.

Tell us what you think.

Know a project we should meet? A coastline that needs care? We’d love to hear from you.

Share the ritual.

Your favourite smoothie, your morning walk, your sunrise surf. There’s more than one way to make a good day.

Your ritual

#MyCore49

Share your morning ritual, your favourite smoothie or your sunrise surf with #MyCore49, and we might feature you here.

A colourful morning shake
A morning worth making
A surfer heading into the sea at sunset
Time outside
A daily shake being poured in morning light
The everyday ritual
Friends collecting plastic on a sunny beach
A little good, together
A fresh green smoothie
Find your favourite
Hands collecting discarded plastic and rope from a beach
Your kind of people

A little inspiration for now. Community stories will be shared with their creators’ permission.